Learning how to create a downsell step in GoHighLevel is a powerful strategy to recover lost sales and maximize your average order value. This guide will walk you through the entire process, from understanding what a downsell is to successfully integrating it into your GoHighLevel funnels. By offering a lower-priced alternative when a customer declines your initial offer or upsell, you can significantly increase your overall revenue and improve customer satisfaction.

How to Create a Downsell Step in GoHighLevel – Easy Guide

Welcome to this easy guide on how to create a downsell step in GoHighLevel! If you’re looking to maximize your sales, improve your customer’s journey, and recover potentially lost revenue, understanding downsells is absolutely essential. GoHighLevel offers robust tools to implement this powerful strategy, and we’re here to show you exactly how.

What is a Downsell and Why Do You Need One in GoHighLevel?

Imagine a customer is browsing your online store or funnel. They add a product to their cart, maybe even consider an upsell, but then decide the main offer or the upsell is a bit too much for their budget or current needs. This is where a downsell comes into play.

A downsell is a lower-priced, often scaled-down, alternative offer presented to a customer after they have declined a more expensive offer (either your initial product or an upsell). The goal? To salvage a sale, provide value, and still get them to make a purchase, even if it’s not the original, higher-ticket item. It’s about meeting your customer where they are and ensuring they don’t leave empty-handed.

In GoHighLevel, implementing a downsell step can significantly impact your average order value and overall conversion rates. It reduces cart abandonment, increases customer satisfaction by offering flexible options, and ultimately boosts your bottom line. It’s a “win-win” scenario: your customer gets a valuable product at a price they’re comfortable with, and you secure a sale that might otherwise have been lost.

This comprehensive guide will walk you through the entire process of setting up a downsell step within your GoHighLevel funnels. By the end, you’ll have the knowledge and confidence to implement this effective sales recovery strategy effortlessly. Let’s dive in!

Key Takeaways

• Understanding Downsells: A downsell is a lower-priced offer presented to a customer who has declined an initial higher-priced product or an upsell, aiming to recover a sale and increase overall revenue.
• Strategic Placement in GoHighLevel: Downsells are typically placed immediately after a customer declines an upsell, or directly after the initial purchase if no upsell is offered, creating a safety net for potential lost sales.
• Product Creation is Key: Before building your downsell page, you must create the specific, lower-priced downsell product within your GoHighLevel account under the “Payments” > “Products” section.
• Seamless Funnel Integration: To implement a downsell, you’ll add a new “Downsell Page” step to your existing GoHighLevel funnel and link the “No, thank you” button from your upsell offer directly to this downsell step.
• Effective Page Design: Your GoHighLevel downsell page should clearly present the value of the alternative offer, use persuasive copy, and include distinct “Yes, I want this” and “No, thank you” buttons.
• Thorough Testing is Crucial: Always test your entire funnel flow, including the downsell path, to ensure products are added correctly, payments process, and customers are redirected to the intended next steps.

Step 1: Prerequisites – Your Existing GoHighLevel Funnel and Products

Before we can build a downsell, you need a few things already set up in your GoHighLevel account.

1.1. Have an Existing Sales Funnel

You should have a sales funnel already created in GoHighLevel. This funnel should ideally include:

• An initial sales page (or order form).
• At least one core product linked to that sales page.
• (Optional, but common) An upsell page with an upsell product linked to it. The downsell typically comes into play when someone rejects an upsell.

If you don’t have a funnel yet, pause here and set one up under “Sites” > “Funnels.”

1.2. Create Your Downsell Product

The downsell offer needs its own product in GoHighLevel. This product should be a more affordable version of your main offer, a stripped-down version, or a complementary but less expensive item.

Here’s how to create your downsell product:

1. Navigate to “Payments” > “Products” in your GoHighLevel dashboard.
2. Click on the “Create product” button.
3. Product Name: Give your product a clear name (e.g., “Main Course Lite,” “Monthly Subscription – Basic,” “E-Book Discount”).
4. Price: Set the price for your downsell product. Remember, it should be lower than your initial offer or upsell.
5. Stripe Price ID: Select or create a Stripe Price ID for this product. Ensure your Stripe account is connected.
6. Description: Add a brief description.
7. Save: Click “Save” to create the product.

Practical Tip: Make sure your downsell product still offers significant value. It shouldn’t feel like a consolation prize but rather a valuable alternative.

Step 2: Add a New Funnel Step for Your Downsell Page

Now that you have your downsell product, the next step is to create a dedicated page within your funnel where this offer will be presented.

2.1. Go to Your Funnel

1. Navigate to “Sites” > “Funnels.”
2. Select the funnel where you want to add the downsell step.

2.2. Add a New Funnel Step

1. Inside your funnel, click on the “Add New Step” button.
2. Name the Step: Give it a descriptive name like “Downsell Offer” or “Special Discount.”
3. Path: Create a unique URL path (e.g., “downsell-offer,” “special-deal”).
4. Click “Create Funnel Step.”

This new step will now appear in your funnel sequence. Drag and drop it to the appropriate position. Typically, a downsell page comes directly after an upsell page, or after the initial order page if you’re not using an upsell.

Step 3: Design Your GoHighLevel Downsell Page

This is where you’ll convince your customer that even though they passed on the previous offer, this current one is perfect for them.

3.1. Edit Your Downsell Page

1. On your newly created downsell step, click on “Edit Page.” This will open the GoHighLevel page builder.
2. Choose a blank template or an existing one to start designing.

3.2. Craft Compelling Copy

Your downsell page needs to be persuasive. Here’s what to include:

• Headline: A clear, attention-grabbing headline that addresses why they might be seeing this offer (e.g., “Wait! Don’t Miss Out Entirely…”, “Couldn’t Commit to the Full Package?”).
• Value Proposition: Clearly explain what the downsell product is and why it’s still valuable, even at a lower price point. Focus on the benefits.
• Urgency/Scarcity (Optional): If applicable, add elements of urgency (e.g., “Limited Time Offer,” “One-Time Opportunity”).

Practical Tip: Frame the downsell as a special, exclusive opportunity, not a last resort. Make them feel like they’re getting a great deal.

3.3. Add the Order Element and Buttons

You need to add an “Order Element” and crucial “Yes” and “No” buttons.

1. Add a “1 Step Order” or “2 Step Order” Form: Drag and drop the “1 Step Order” or “2 Step Order” form element onto your page. This is essential for customers to accept the downsell offer.
2. Add the Downsell Product to the Order Form:
   • Click on the order form element in the builder.
   • In the left-hand sidebar, scroll down to “Products.”
   • Click “Add Product” and select the downsell product you created in Step 1.2.
   • Ensure the product is correctly linked and its price is displayed.
3. Add a “Yes, I Want This” Button:
   • Add a button element to your page.
   • Set its text to something like “Yes! Add This to My Order.”
   • For the button action, select “Submit Order.” This will process the downsell product.
   • Under “Redirect Action,” choose “Go to next step in funnel” or specify a “Thank You” page if this is the final step.
4. Add a “No, Thank You” Button:
   • Add another button element.
   • Set its text to something like “No, Thank You. I’ll Pass.” or “No, I Don’t Want This.”
   • For the button action, select “Go to Website URL” (if you want to skip to a specific page outside the funnel) or “Go to next step in funnel” (if you have another step like a thank-you page). Ensure this button *does not* process a product.

Practical Tip: Make the “Yes” button visually more prominent and appealing than the “No” button. Use contrasting colors or larger fonts.

3.4. Save Your Page

Once your design is complete and both buttons are configured, click “Save” in the top right corner of the page builder.

Step 4: Connect the Downsell Step in Your Funnel Flow

This is the most critical part: telling GoHighLevel when to show the downsell page.

4.1. Link from the Previous Step (Usually an Upsell)

Most commonly, a downsell is presented after a customer rejects an upsell.

1. Go back to your funnel steps.
2. Locate your “Upsell Page” step.
3. Click “Edit Page” to open its page builder.
4. Locate the “No, Thank You” Button on the Upsell Page: Find the button on your upsell page that customers click if they *decline* the upsell offer.
5. Configure the “No” Button Action:
   • Click on this “No, Thank You” button.
   • In the left-hand sidebar, under “Redirect Action,” select “Go to next step in funnel.”
   • Then, under the “Choose Step” dropdown, select your newly created “Downsell Offer” page.
6. Save the Upsell Page: Don’t forget to save your changes to the upsell page.

Now, if a customer declines your upsell, they will automatically be redirected to your downsell page.

4.2. (Alternative) Link from Initial Order Form

If you’re not using an upsell, or want a downsell to appear after the initial purchase regardless, you can link directly from your initial order form’s “On Submit” action.

1. Go to your “Order Form” page in the funnel and click “Edit Page.”
2. Click on the order form element itself.
3. In the left-hand sidebar, scroll down to “Product Options.”
4. Under “Next Step,” ensure it’s set to “Go to next step in funnel” and that the downsell page is the immediate next step after the order form in your funnel sequence.

Step 5: Test Your GoHighLevel Downsell Step Thoroughly

Testing is paramount to ensure your downsell step works exactly as intended and provides a smooth customer experience.

5.1. Perform a Live Test Transaction

You need to simulate a real customer journey.

1. Start from the beginning of your funnel (your initial sales page).
2. Purchase the Main Product: Go through the checkout process for your main product. You can use GoHighLevel’s test mode for Stripe or a real small purchase.
3. Decline the Upsell (if applicable): When you reach your upsell page, click the “No, Thank You” button.
4. Verify Downsell Page: Ensure you are correctly redirected to your downsell page.
5. Test “Yes” on Downsell: Click the “Yes, Add This to My Order” button on your downsell page. Verify the downsell product is added, and you are redirected to the next intended step (e.g., Thank You page).
6. Test “No” on Downsell: Repeat the process, but this time, click “No, Thank You” on the downsell page. Verify you are redirected to the next intended step (e.g., Thank You page) without the downsell product being added.

Practical Tip: Test with different scenarios. What if they only buy the main product? What if they buy the main product and the downsell? What if they buy nothing? Ensure all paths lead to a correct conclusion.

Troubleshooting Common Downsell Issues in GoHighLevel

Even with an easy guide, sometimes things don’t work perfectly the first time. Here are a few common issues and their solutions:

My Downsell Page Isn’t Showing Up After Declining the Upsell.

Solution: Double-check the “No, Thank You” button on your upsell page. Ensure its “Redirect Action” is set to “Go to next step in funnel” and that the “Choose Step” dropdown correctly points to your downsell page.

The Downsell Product Isn’t Added When I Click “Yes.”

Solution: Verify two things:

1. On your downsell page, click on the “Yes, I Want This” button. Is its “Button Action” set to “Submit Order”?
2. Is the downsell product correctly added to the “Products” section of the Order Form element on your downsell page?

Payment Errors Occur When Trying to Purchase the Downsell.

Solution: Check your GoHighLevel product settings under “Payments” > “Products” for your downsell item. Ensure it has a valid Stripe Price ID and that your Stripe account is properly connected and active.

The “No, Thank You” Button on the Downsell Page Doesn’t Work.

Solution: Ensure the “No, Thank You” button on the downsell page has its “Redirect Action” configured correctly. It should either point to the “Next Step in Funnel” (usually a Thank You page) or a specific “Website URL” if you want to direct them elsewhere.

Conclusion

Congratulations! You’ve successfully learned how to create a downsell step in GoHighLevel. Implementing downsells is a smart, customer-centric strategy that can significantly boost your funnel’s performance and recovery rates. By offering a valuable, lower-priced alternative, you not only increase your chances of making a sale but also enhance the overall customer experience.

Remember to always test your funnel thoroughly after making changes. With GoHighLevel’s powerful features, you now have another fantastic tool in your arsenal to maximize your conversions and build highly profitable sales funnels. Go ahead, implement your first downsell, and watch your revenue grow!