This guide will show you how to build a basic landing page in GoHighLevel from start to finish. You’ll learn the essential steps, from setting up a new funnel page to customizing elements like headlines, images, and forms. Follow our easy instructions to launch your first effective GoHighLevel landing page quickly, leveraging its powerful drag-and-drop builder for lead generation.

Build Landing Page In Gohighlevel – Easy Guide

Welcome to this easy guide on building your very first landing page in GoHighLevel! If you’re looking to capture leads, promote a product, or grow your email list, a landing page is your best friend. And with GoHighLevel, creating one is surprisingly simple, even if you have no technical experience. We’re talking drag-and-drop ease, powerful features, and all without writing a single line of code.

By the end of this guide, you’ll know exactly how to navigate the GoHighLevel platform, structure your page, add crucial elements, and get your new landing page live. So, let’s dive in and start building something amazing!

Key Takeaways

• GoHighLevel is ideal for landing pages: Its all-in-one platform offers a user-friendly drag-and-drop builder, making it easy for anyone to create professional landing pages without coding.
• Start with a Funnel Step: Every GoHighLevel landing page is created as a “step” within a funnel, allowing for organized lead capture and progression.
• Master the Page Builder Interface: Familiarize yourself with sections, rows, columns, and elements – the fundamental building blocks for any page design.
• Essential Elements for Conversion: Focus on clear headlines, engaging images/videos, a concise lead capture form, and a strong call-to-action button.
• Prioritize Mobile Responsiveness: Always check and adjust your GoHighLevel landing page for optimal viewing and functionality across all devices.
• Set Up Form Actions: Don’t forget to configure what happens after a form submission, like sending an email, adding to a workflow, or redirecting the user.
• Preview and Publish Safely: Thoroughly preview your page before publishing to ensure everything looks and works correctly, then confidently go live!

What is a Landing Page and Why Use GoHighLevel?

Before we jump into the “how-to,” let’s quickly clarify what a landing page is. Unlike a regular website, a landing page has a single, focused goal: to convert a visitor into a lead or customer. It typically features a clear call to action, minimal distractions, and content relevant to a specific offer or campaign.

Why choose GoHighLevel to build your landing page? GoHighLevel is an all-in-one marketing and CRM platform designed specifically for agencies and businesses. Its powerful yet intuitive drag-and-drop builder makes creating sales funnels and landing pages a breeze. You get:

• Ease of Use: No coding required!
• All-in-One Solution: Connect your landing page directly to your CRM, email marketing, and automation.
• Templates: A library of pre-designed templates to get you started faster.
• Mobile Responsiveness: Pages look great on any device.

Ready to build a basic landing page in GoHighLevel? Let’s get started!

Setting the Stage: Accessing Your GoHighLevel Account

The first step to building your GoHighLevel landing page is to log into your account. If you’re an agency user, you’ll first select the sub-account you wish to work in.

Once you’re in your desired sub-account dashboard, look for the navigation menu on the left side of your screen. You’ll want to find the section dedicated to marketing funnels and websites.

Creating Your New Landing Page Funnel

In GoHighLevel, landing pages are typically created as “steps” within a “funnel.” Funnels are sequences of pages designed to guide visitors through a specific journey. Even if your landing page is a standalone page, you’ll still create it within the Funnels section.

1. 
   

   Navigate to Funnels

   
   

   From the left sidebar, click on “Funnels & Websites.” Then, click on “Funnels.”

   
   
2. 
   

   Start a New Funnel

   
   

   Click the “Create New Funnel” button, usually located in the top right corner. You’ll be prompted to give your new funnel a name. Something descriptive like “Lead Magnet Download” or “Product Launch” is a good idea.

   
   
3. 
   

   Add a New Step

   
   

   Once your funnel is created, click on it to open it. Now, you’ll see a button that says “Add New Step.” Click this.

   
   

   Give your page a name (this is for internal use, e.g., “Opt-in Page”). Then, for the “Path,” enter a URL slug (e.g., “free-ebook”). This will be part of your landing page’s web address.

   
   

   Click “Create Funnel Step.”

   
   
4. 
   

   Choose Your Starting Point

   
   

   After creating the step, you’ll see options to either “Create From Blank” or “Choose From Templates.”

   
   
   
   
   • Create From Blank: This gives you a completely empty canvas to build your GoHighLevel landing page from scratch, offering maximum flexibility.
   
   
   • Choose From Templates: GoHighLevel offers a fantastic library of pre-designed templates. This is often the fastest way to get started, as you can simply customize an existing layout. For this “easy guide,” a template is a great option. Select one that broadly matches your purpose.
   
   
   
   

   For this guide, let’s assume you’ve chosen a template or clicked “Create From Blank.” Now, click “Edit Page” to enter the page builder.

   
   

Understanding the GoHighLevel Page Builder Interface

You’re now inside the GoHighLevel page builder – this is where the magic happens! Don’t be overwhelmed; it’s designed to be intuitive. Here are the key areas you’ll interact with:

• Canvas (Center): This is your actual landing page. You’ll see your template or a blank page here.
• Green Sections: These are the largest containers on your page. Think of them as full-width blocks that stack vertically.
• Blue Rows: Inside sections, you’ll find rows. Rows define how many columns you’ll have (e.g., 1 column, 2 columns, 3 columns).
• Purple Columns: Inside rows, you have columns. Elements are placed inside columns. This structure (Section > Row > Column > Element) is crucial for a well-organized GoHighLevel landing page.
• Orange Elements: These are the actual content pieces – headlines, images, forms, buttons, videos, etc.
• Left Sidebar: This is your control panel.
  • Sections/Rows/Columns/Elements: Add new structural components or content pieces.
  • Settings: Page-wide settings like SEO, tracking codes, and custom CSS.
  • Backgrounds: Adjust background colors or images for sections.
  • Typography: Manage fonts and text styles.
• Top Bar: Contains undo/redo, mobile/desktop view toggle, save, preview, and publish buttons.

Structuring Your Page: Sections, Rows, and Columns

Even with a template, understanding how to structure your GoHighLevel landing page is vital for customization. If you started from blank, you’ll use these heavily.

1. 
   

   Adding a Section

   
   

   Click the large green “+” icon on your canvas or “Sections” in the left sidebar. Choose a section type (e.g., “Full Width”). This creates a new, green-bordered block on your page.

   
   
2. 
   

   Adding a Row

   
   

   Inside your new section, click the blue “+” icon. You’ll be prompted to select a column layout (e.g., “1 Column,” “2 Columns,” “3 Columns”). Select the layout that best fits the content you plan to put in that section.

   
   
3. 
   

   Adding Columns (Automatic)

   
   

   When you add a row, the columns are automatically created within it based on your selection. You’ll see purple outlines for each column. These columns are where your actual content elements will live.

   
   

Tip: Always plan your layout mentally first. Do you need a big headline, then a video next to a form? That would be a 1-column section for the headline, followed by a 2-column section for the video and form.

Adding Essential Elements to Your Landing Page

Now for the fun part: adding content! Click the orange “+” icon inside any column on your page, or select “Elements” from the left sidebar. A list of available elements will appear. Simply drag and drop them onto your page, or click to add them.

Crafting Compelling Headlines and Text

A strong headline grabs attention. Use an “Headline” element (H1 for your main title, H2/H3 for subheadings). For body text, use the “Paragraph” element.

To edit text:

1. Click on the text element on your page.
2. The left sidebar will show text editing options (font, size, color, bold, italic, alignment).
3. Double-click the text on the canvas to directly type and edit.

Tip: Keep your headlines clear and benefit-oriented. What’s in it for the visitor?

Inserting Engaging Images and Videos

Visuals increase engagement. Use “Image” or “Video” elements.

1. Click the element on your page (or drag a new one from the sidebar).
2. In the left sidebar, click “Image Options” or “Video Options.”
3. For images, you can upload a new one, select from your media library, or use a stock photo.
4. For videos, paste your YouTube or Vimeo link.

Tip: Optimize image file sizes for faster loading. Use high-quality, relevant images that enhance your message.

Building Your Lead Capture Form

The form is the heart of most GoHighLevel landing pages. This is how you capture lead information.

1. Add a “Form” element to your page.
2. In the left sidebar, under “Form,” select an existing form from the dropdown.
3. If you don’t have one, you’ll need to create it first. Go to “Sites” > “Forms” > “Builder” in the main GoHighLevel menu to create a new form with fields like Name, Email, Phone, etc. Save it, then return to your landing page and select it.

Tip: Keep forms short and only ask for essential information to increase completion rates.

Adding Call-to-Action Buttons

A button guides your visitor to take the desired action (e.g., “Download Now,” “Get Instant Access”).

1. Add a “Button” element.
2. Click on the button. In the left sidebar:
   • Change the button text (e.g., “Download Your Ebook”).
   • Under “Button Actions,” choose what happens when clicked. For a lead capture page, you’ll usually select “Submit Form” or “Go to next step in funnel.”
   • You can also link to a website URL or open a popup.

Tip: Use action-oriented language for your button text. Make the button visually prominent with a contrasting color.

Styling and Customization Tips

Making your GoHighLevel landing page visually appealing and on-brand is crucial.

Adjusting Colors, Fonts, and Spacing

Every element, column, row, and section has styling options in the left sidebar when you click on it.

• Backgrounds: Change background colors or add background images to sections and rows.
• Text Colors & Fonts: Adjust these for individual text elements or set global styles in the left sidebar’s “Typography” section.
• Padding & Margins: These control the spacing around and between elements. Use them to create visual breathing room and a clean layout.
• Borders & Shadows: Add subtle effects to make elements stand out.

Tip: Consistency is key. Stick to your brand’s color palette and font scheme.

Ensuring Mobile Responsiveness

Most visitors will access your GoHighLevel landing page on a mobile device. GoHighLevel makes it easy to ensure your page looks great everywhere.

1. In the top bar of the builder, click the mobile icon to switch to mobile view.
2. Adjust individual elements, if needed. You can hide certain elements on mobile/desktop by clicking the element and toggling its visibility in the left sidebar under “Advanced” > “Visibility.”
3. Check your text sizes and image scaling.

Tip: Build for desktop first, then optimize for mobile. Often, minor adjustments to padding or text size are all that’s needed.

Setting Up Form Submissions and Actions

What happens after someone fills out your form? This is where GoHighLevel’s automation power shines.

1. Once your form is on the page and linked to the button, go to the “Settings” tab at the top of the GoHighLevel builder.
2. Click “General.”
3. Under “On Submit,” you can choose:
   • Go to next step: Redirects to the next page in your funnel (e.g., a “Thank You” page).
   • Open pop-up: Shows a pop-up.
   • Go to website: Redirects to any external URL.

Additionally, you can link your form submissions to GoHighLevel workflows for advanced automation (e.g., send a welcome email, create an opportunity, notify your team). You can set this up in the “Automations” section of GoHighLevel.

Previewing and Publishing Your Landing Page

You’re almost there! Before going live with your GoHighLevel landing page, always preview it.

1. 
   

   Save Your Work

   
   

   Click the “Save” button frequently in the top right corner of the builder.

   
   
2. 
   

   Preview Your Page

   
   

   Click the “Preview” button in the top right. This will open your landing page in a new tab, showing you exactly what visitors will see. Test everything: click buttons, check forms, scroll on different screen sizes.

   
   
3. 
   

   Publish Your Landing Page

   
   

   If everything looks good, close the preview and click the “Publish” button. Your page is now live!

   
   

   You might be prompted to select a domain. You can use a GoHighLevel subdomain or connect your custom domain (which you set up in “Settings” > “Domains” in the main GoHighLevel menu).

   
   

GoHighLevel Landing Page Troubleshooting Tips

Even with an easy guide, you might encounter small hiccups. Here are some common issues and quick fixes:

• Element Not Showing Up: Check its visibility settings (mobile/desktop icons under “Advanced”). It might be hidden on the current view.
• Form Not Submitting: Ensure the button action is set to “Submit Form.” Also, check that you’ve selected a valid form for the element.
• Page Looks Odd on Mobile: Switch to mobile view in the builder and adjust padding, margins, or element order. Sometimes, hiding an element on mobile and adding a mobile-specific version helps.
• Links Not Working: Double-check the URL you’ve entered for buttons or text links. Ensure there are no typos.
• Changes Not Appearing: Always save your page after making changes. Clear your browser cache or try an incognito window to see the most up-to-date version.

Optimizing Your GoHighLevel Landing Page

Building your landing page is just the first step! To make it truly effective, you’ll want to optimize it. While this guide focuses on the basics, remember that GoHighLevel also allows for A/B testing (split testing different versions of your page) and integrates with analytics to track performance. Continuously test and refine your page based on data to improve conversion rates.

Conclusion

Congratulations! You’ve successfully learned how to build a basic landing page in GoHighLevel. You’ve navigated the builder, added essential elements, styled your page, and published it to the world. GoHighLevel empowers you to create professional, high-converting landing pages with ease, opening up countless opportunities for lead generation and business growth.

Don’t be afraid to experiment, try different layouts, and test your ideas. The more you use the GoHighLevel builder, the more comfortable and efficient you’ll become. Now go forth and capture those leads!